Eric Sana, aka Ermin Bilajbegovic was born in Bosnia with special ties to Austria, from a young age Eric was fascinated with fabrics and fashion. Always a purveyor of style, in 2012 Eric launched a line of clothing under his own name; today the Eric Sana brand is recognized for its carefully curated selection of ladies’ and men’s clothing and accessories, and always with special attention on custom.

Eric believes that now more than ever, customers are not merely purchasing products, they are buying an identity – and the success Eric Sana brand comes from this recognition that practical considerations like quality of fabrics, styling and craftsmanship must also be blended with emotional elements such as self-esteem, status, and confidence.