Meet Eric

Eric Sana, aka Ermin Bilajbegovic was born in Bosnia with special ties to Austria, from a young age Eric was fascinated with fabrics and fashion. Always a purveyor of style, in 2012 Eric launched a line of clothing under his own name; today the Eric Sana brand is recognized for its carefully curated selection of ladies’ and men’s clothing and accessories, and always with special attention on custom.

Eric Sana circa 1996, The Oakville Beaver

Eric Sana with Jeanne Baker


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Eric Sana product launch 2012

Eric believes that now more than ever, customers are not merely purchasing products, they are buying an identity – and the success Eric Sana brand comes from this recognition that practical considerations like quality of fabrics, styling and craftsmanship must also be blended with emotional elements such as self-esteem, status, and confidence.

Eric Sana Collection Look Book

In The News

Eric Sana products introduced at The Hudson’s Bay, Eaton Centre

More From Eric

The Eric Sana Team

Our staff is trained and orchestrated to deliver on Eric Sana 3C Philosophy:

To deliver on this philosophy we pledge that we will go above and beyond to become your tailor of choice. We will do so by delivering value, quality through every one of our products and service.

Our team is here to delight you with our creativity and care.




Toronto Team

Vancouver Team